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Massively entertaining. Hugely useful. Thoroughly recommended. Winning Minds wins us over by finding an adroit balance between erudition and story-telling, so that fascinating insights from neuroscience are blended with amusing anecdotes from his own experience in the world of speech writing.

Powell and Prof. L Rubinstein, Centre for Oratory and Rhetoric, Royal Holloway, University of London "Simon is a gifted facilitator of executive workshops who has successfully brought his techniques to life in this engaging, challenging and inspiring book. Valuable advice. His book is full of good advice, written in the chatty, amiable style of the natural communicator.

Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership. Convert currency. Add to Basket. Book Description Palgrave Macmillan, Condition: New. New Book.

Winning Minds — The Secret Science of the Language of Leadership | SpringerLink

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    Speak like a leader, learn ancient rhetoric, a secret to the language of leadership.

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    Winning Minds: Secrets from the Language of Leadership: 2015 by Simon Lancaster (Paperback, 2015)

    Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2, years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.

    With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

    Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late s, working for members of Tony Blair's Cabinet. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book. Give them a go and unleash your hidden leader!

    Simon's superb style is somewhere between serious boardroom discussion and a cosy fireside chat.